ICR IT Centre

Marketing

Search Engine Optimization

Earn the organic search traffic most businesses depend on, and prove the gain with data.

Search Engine Optimization course

What you will be able to do

  • Research keywords with real commercial intent
  • Optimise pages for both search engines and readers
  • Diagnose and fix technical SEO problems
  • Earn links without resorting to spam
  • Set up and win at local SEO
  • Report rankings and traffic in a way clients understand

About this course

Organic search drives a large share of the traffic most websites live on. You will learn keyword research, the on-page work that makes a page rank, the technical fixes that unblock a site, link building that is not spam, and how to report the results honestly.

Who is this course for?

Complete beginners are welcome. All you need is a laptop, reliable internet and the commitment to attend classes and finish the assignments.

What is included

  • Live classes with a dedicated instructor
  • Recorded lessons you can revisit any time
  • Hands-on assignments and a final project
  • Certificate on successful completion

Curriculum

3 modules, 9 lessons

  • 01How search engines crawl, index and rankFree preview25 min
  • 02Keyword research and search intent32 min
  • 03Competitor and gap analysis39 min
  • 01Titles, headings and content structure21 min
  • 02Site speed, mobile and Core Web Vitals28 min
  • 03Sitemaps, robots.txt and structured data35 min
  • 01Link building that is not spam42 min
  • 02Local SEO and Google Business Profile24 min
  • 03Search Console and monthly reporting31 min

Your trainer

Instructor portrait placeholder

Farrukh Bashir

SEO Expert

Farrukh earns organic search traffic for a living, covering keyword research, technical fixes, link building and honest reporting.

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