ICR IT Centre

Content Creation

Content Writing

Write clear, persuasive copy for websites, blogs and brands that both readers and search engines reward.

Content Writing course

What you will be able to do

  • Research a topic and build a solid outline
  • Write blog articles that hold a reader to the end
  • Write website and landing page copy that converts
  • Adapt to a brand voice and style guide
  • Optimise for search without keyword stuffing
  • Edit and proofread your own work properly

About this course

Thorough, top-notch training in written communication for the web. You will learn to research a topic properly, structure an article so it can be scanned, write in a brand voice that is not your own, optimise without stuffing keywords, and edit your own drafts hard.

Who is this course for?

Complete beginners are welcome. All you need is a laptop, reliable internet and the commitment to attend classes and finish the assignments.

What is included

  • Live classes with a dedicated instructor
  • Recorded lessons you can revisit any time
  • Hands-on assignments and a final project
  • Certificate on successful completion

Curriculum

3 modules, 8 lessons

  • 01Clarity, structure and toneFree preview25 min
  • 02Researching a topic properly32 min
  • 03Outlines and the shape of an article39 min
  • 01Blog articles that get read21 min
  • 02Website and landing page copy28 min
  • 03SEO writing without keyword stuffing35 min
  • 01Brand voice and style guides42 min
  • 02Editing, proofreading and self-review24 min

Your trainer

Instructor portrait placeholder

Aiman Rehman

Content Writer

Aiman writes for websites, blogs and brands, and teaches research, structure, brand voice and SEO writing without keyword stuffing.

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